We all want to have the latest toys. New and improved? Yeah, we want it.
Will it get more traffic to my site? I'm in.
Will I get more leads? That's what I want!
OK, so if our goal is to get more traffic, which will hopefully get those interested in our services to raise their hands and identify themselves why are we ignoring them after they do?
On Thursday I personally spent a few hours researching something I am in the market for and contacted 2 providers of those services via their websites. I have yet to hear back from either one. Not even an automatic acknowledgment.
It doesn't make sense to me that we would spend time and money at our trade shows getting the best websites, lead generation tools, search engine optimization, IDX feeds that people want, and yet when they contact us, we ignore them.
I understand that people are busy. I understand that instant gratification isn't always possible. I was not expecting to be contacted yesterday. I did, however, expect to be contacted within a reasonable amount of time. I think 48 hours for the initial contact is too long. A very simple email or call to let me know when I could expect some time to discuss my needs is not too much to expect.
In our business, or any for that matter, striking while the iron is hot is crucial. We all know that the first Realtor to get back in touch with a prospective client is usually the one who is going to get the business.
So....who's minding your store?
Maggie Dokic, SFR is a licensed real estate broker in the state of Florida selling residential real estate in Miami, Palmetto Bay, Pinecrest, Coral Gables, Gables by the Sea, High Pines, the Redland and other select areas of SW Miami-Dade County.
Maggie has earned her SFR certification to be able to better serve the needs of her customers in today's non-traditional real estate market. SFR is a Short Sale, Foreclosure Resource Specialist. Designees have been trained to understand the highly specialized options available to Sellers facing short sales & foreclosures and Buyers looking to buy them.
For more information on our local real estate market, or to see or sell a home in Miami, Palmetto Bay, Pinecrest, Coral Gables or the Redland, visit my Miami Real Estate blog or contact me at Maggie (at) TheBlogThatAteMiami (dot) com.
The opinions expressed herein, are those of the author, and not necessarily of Keller Williams Realty.
None of this information is to be deemed legal or financial advice. Please contact your attorney or accountant for same.


Maggie, Maggie, Maggie.
I always search the Internet for providers of anything. I rarely get a response. I am gratified because I know that applies to real estate agents too.
So, while most folks are not responding to Internet leads, I AM.
I'm O.K. with that.
Maggie - good post. I agree with your points and I do try and respond as quickly as possible. It is crucial that we do, because if we don't respond, then someone else may and then we lose the lead!!! I do respond to all leads, put them in the pipeline, and follow up with them. I use Top Producer to help me maintain contact with my leads.
Thanks - Sharon
www.SharonintheOC.COM
Newport Beach Real Estate
Example. My goal is to send out two good referrals every day. I have sent out three today.
I answer my phone.
I'm glad when other agents do not.
Hi Maggie - it is SO frustrating to not get a contact back - either email or phone call. You do really wonder what they're thinking when someone calls on their pruduct and no one bothers to get back to you. In this day and age, I personally think it's inexcusable.
Ann
Maggie:
I feel your frustration. I contacted an agent over the past few days and waited 36 hours for him to call me back so I could get back with the client.
The best I can suggest is do what I do and keep in touch with the client and let them know you are STILL waiting for a return call.
Happy New Year my Friend!
Maggie, I contacted one of the Outside Blog providers who has been active hear on Active Rain. I received an auto email saying someone would contact me within 24 hours. It was more like 3 days. Then the guy was on his cell phone driving down the road. I couldn't hear him over the static, so I asked him to call from a land line. He did, again, a couple of days later.
I obviously, didn't do business with them.
Hi Maggie,
48 hrs. is definitely too long to wait.
As you probably know, I'm a huge believer in "real-time" voice mail that I use daily. For me it's all about expectations, I think it's normal to respond to a call within 20-30 minutes or so. If it's going to be longer, (like a meeting or a personal/family event) my v/m indicates that and let's the caller know when to expect to hear back from you.
If it's an online contact I'm normally on and off line all day long, although truthfully that could take longer for me personally. If I had a lot of onlineleads, (mine arent's they are usually personal referrals who call me) I'd definitely use a virtual assistant. To keep the cost down, you could share a v/t/ with a few other agents at the same time.
Wishing You HAPPY HOLIDAYS and Best Wishes for A GREAT YEAR 2008.
Tommy