Miami Dade Real Estate Scoop

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Who's Minding The Store While You're At The Trade Show?

out to lunchWe all want to have the latest toys.  New and improved?  Yeah, we want it. 

Will it get more traffic to my site?  I'm in. 

Will I get more leads?  That's what I want!

OK, so if our goal is to get more traffic, which will hopefully get those interested in our services to raise their hands and identify themselves why are we ignoring them after they do?

On Thursday I personally spent a few hours researching something I am in the market for and contacted 2 providers of those services via their websites.  I have yet to hear back from either one.  Not even an automatic acknowledgment.

It doesn't make sense to me that we would spend time and money at our trade shows getting the best websites, lead generation tools, search engine optimization, IDX feeds that people want, and yet when they contact us, we ignore them.

I understand that people are busy.  I understand that instant gratification isn't always possible. I was not expecting to be contacted yesterdayI did, however, expect to be contacted within a reasonable amount of time.  I think 48 hours for the initial contact is too long.  A very simple email or call to let me know when I could expect some time to discuss my needs is not too much to expect.

In our business, or any for that matter, striking while the iron is hot is crucial.  We all know that the first Realtor to get back in touch with a prospective client is usually the one who is going to get the business.

So....who's minding your store?

 

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Maggie Dokic, SFR is a licensed real estate broker in the state of Florida selling residential real estate in Miami, Palmetto Bay, Pinecrest, Coral Gables, Gables by the Sea, High Pines, the Redland and other select areas of SW Miami-Dade County.

Maggie has earned her SFR certification to be able to better serve the needs of her customers in today's non-traditional real estate market.  SFR is a Short Sale, Foreclosure Resource Specialist.  Designees have been trained to understand the highly specialized options available to Sellers facing short sales & foreclosures and Buyers looking to buy them.

For more information on our local real estate market, or to see or sell a home in Miami, Palmetto Bay, Pinecrest, Coral Gables or the Redland, visit my Miami Real Estate blog or contact me at Maggie (at) TheBlogThatAteMiami (dot) com.

The opinions expressed herein, are those of the author, and not necessarily of  Keller Williams Realty.

None of this information is to be deemed legal or financial advice.  Please contact your attorney or accountant for same.

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Comments

Good point and good post.  I hear from customers all the time thatthey had contacted so and so and never heard back.  I'm sure I've let a few slip by, but in this business, it truly is who responds promptly who gets a shot at the business.
Posted by Teresa Cox King, Gulf Shores and Orange Beach Real Estate (RE/MAX of Gulf Shores ) over 4 years ago
Its a fine balancing act.  Like you said you need strike while he iron is hot. You can't let the business pass you by for if you do the reward will pass you too.
Posted by Joel & Teresa Bennett ~ The Bennett Group (Long & Foster Real Estate Inc.) over 4 years ago

Maggie, Maggie, Maggie. 

I always search the Internet for providers of anything.  I rarely get a response.  I am gratified because I know that applies to real estate agents too. 

So, while most folks are not responding to Internet leads, I AM.

I'm O.K. with that. 

Posted by Lenn Harley, Real Estate Broker, Virginia & Maryland (Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate) over 4 years ago
For me it is all about service and that means prompt and the highest level possible. I never want to be so busy that I can't provide this for each of my clients and contacts.
Posted by Lake Norman Real Estate ~ Diane Aurit (LKN Realty, LLC) over 4 years ago

Maggie - good post. I agree with your points and I do try and respond as quickly as possible. It is crucial that we do, because if we don't respond, then someone else may and then we lose the lead!!! I do respond to all leads, put them in the pipeline, and follow up with them. I use Top Producer to help me maintain contact with my leads.

Thanks - Sharon

www.SharonintheOC.COM

Newport Beach Real Estate

Posted by Sharon Paxson Newport Beach Real Estate (Prudential California Realty, DRE License 01501912) over 4 years ago
Maggie, 48 hours is enough time for any person or provider to respond. At the very least and auto-responder saying when they will respond. You are so right the Realtor that responds first gets the deal
Posted by Missy Caulk-Ann Arbor-Realtor® Ann Arbor Real Estate (Keller Williams-Ann Arbor) over 4 years ago

Example.  My goal is to send out two good referrals every day.  I have sent out three today. 

I answer my phone. 

I'm glad when other agents do not.

Posted by Lenn Harley, Real Estate Broker, Virginia & Maryland (Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate) over 4 years ago
I hate auto responders.  They seem so impersonal.  They are OK if you get back fairly fast with a person e-mail or phone call.
Posted by Randy L. Prothero - Hawaii REALTOR® (808) 384-5645 (Century 21 Liberty Homes ) over 4 years ago
Every referral I get from the internet is because I answered the phone. Period.  All you have to do is answer the phone or call back straight away.
Posted by Chris Elizabeth Griffith ~ Bonita Springs Fl Real Estate (Downing-Frye Realty, Bonita Springs, FL) over 4 years ago
If you don't respond within 24 hours you don't get my business. Pure and simple. I answer my phone and return all messages promptly. If we don't, they just say "Next" and go to another agent.
Posted by Tigard Oregon Homes for Sale, Wayne B. Pruner, Realtor, GRI (Oregon First) over 4 years ago

Hi Maggie - it is SO frustrating to not get a contact back - either email or phone call.  You do really wonder what they're thinking when someone calls on their pruduct and no one bothers to get back to you.  In this day and age, I personally think it's inexcusable. 

Ann

Posted by Portsmouth NH Homes Condos - Ann Cummings New Hampshire REALTOR® (RE/MAX Coast to Coast - Portsmouth New Hampshire) over 4 years ago
I have backup.  Two great guys who are great closers also.  I also have a whole host of others who want to help but I wanna stick with the closers!!
Posted by Renee Burrows - Las Vegas Real Estate - (702-580-1783) www.ShackDiva.com (BrokerThe Force Realty-REALTOR-Estate-Probate-REO-Short Sale) over 4 years ago

Maggie:

I feel your frustration.  I contacted an agent over the past few days and waited 36 hours for him to call me back so I could get back with the client.

The best I can suggest is do what I do and keep in touch with the client and let them know you are STILL waiting for a return call.

Happy New Year my Friend!

Posted by Kansas City North Real Estate :: Fran White 816-682-3897 (North Kansas City Real Estate, Reece and Nichols Residential) over 4 years ago
Maggie, to be honest, I think 48 hours is too long a response time.  When I started in real estate over a decade ago, our broker gave us 7 minutes to answer a call.  While I think that was excessive, I never forgot how important it is to get back to people as quickly as possible. 
Posted by Lola Audu~Audu Real Estate~Grand Rapids, MI Real Estate over 4 years ago
Maggie:  I am with you -- I try to get back to someone asap!  Even if I can't take the time to talk at length and call them and let them know I received their inquiry and set up a time to talk at their convenience!  I know that I have won out over my competitors because of my quick response.
Posted by Joan Whitebook Southern New Hampshire (BHG The Masiello Group) over 4 years ago
I am Maggie. Which is why I'm always connected. No excuse for that type of delay.
Posted by Monika McGillicuddy Southern NH & the Seacoast Area (Prudential Verani Realty/Hampstead) over 4 years ago
I hope you aren't looking for a website!
Posted by Bob Carney Licensed MD/PA Real Estate Agent (Long & Foster Real Estate, Inc.) over 4 years ago
No excuse for that type of delay.  Even when I was in Vegas I was answering calls and returning the ones I missed.  Email at least twice a day.  No excuses. 
Posted by Lane Bailey - REALTOR & Car Guy (Century 21 Results Realty) over 4 years ago
Congrats on the star - and as usual you are right
Posted by Thesa Chambers, Principal Broker Licensed in Oregon, with (Prudential NW Properties Sunriver) over 4 years ago
Hopefully Realtors in my area respond the same way!  LOL
Posted by Wayne Long (Columbus Ga Real Estate, LLC - Fort Benning - Phenix City ) over 4 years ago

Maggie, I contacted one of the Outside Blog providers who has been active hear on Active Rain. I received an auto email saying someone would contact me within 24 hours.  It was more like 3 days.  Then the guy was on his cell phone driving down the road.  I couldn't hear him over the static, so I asked him to call from a land line.  He did, again, a couple of days later.

I obviously, didn't do business with them. 

Posted by Dan Forbes over 4 years ago
You position yourself. You should have the tools to contact someone immediately after they call email etc. If you dont someone else will.
Posted by Robert L. Brown~Grand Rapids Real Estate Bellabay Realty, West Michigan (www.mrbrownsellsgr.com) over 4 years ago
Timing is key and many who get answering machines/voice mail will go on to the next agent. I'm sure this is obviuos to most.
Posted by Al Maxwell - Real Estate Agent - (Coldwell Banker) over 4 years ago
This is why you get my Miami leads Maggie!  I was even trying to list a property of mine in another state and it was the most frustrating time.  I contacted 6 agents and only 2 called me back.  Crazy!
Posted by Lake Mary & Orlando Real Estate, Central Florida, Christopher Myers (Orlando Property Group at Keller Williams) over 4 years ago
Our team has systems in place to respond to every lead no later than the next business day, and most of the time within hours. Initial response time is critical in setting expectations for future service.
Posted by John Novak - Las Vegas and Henderson NV Real Estate (Keller Williams Realty The Marketplace) over 4 years ago
I answer my phone... I answer emails ....and I follow up. Good one Maggie!
Posted by Celeste "SALLY" Cheeseman, RA, CRS, HAWAII Real Estate & Relocations (Century 21 Liberty Homes) over 4 years ago

Hi Maggie,

48 hrs. is definitely too long to wait.

As you probably know, I'm a huge believer in "real-time" voice mail that I use daily. For me it's all about expectations, I think it's normal to respond to a call within 20-30 minutes or so. If it's going to be longer, (like a meeting or a personal/family event) my v/m indicates that and let's the caller know when to expect to hear back from you.

If it's an online contact I'm normally on and off line all day long, although truthfully that could take longer for me personally. If I had a lot of onlineleads, (mine arent's they are usually personal referrals who call me) I'd definitely use a virtual assistant. To keep the cost down, you could share a v/t/ with a few other agents at the same time.

Posted by Orange Co. Real Estate~Lynda Eisenmann, Broker-Owner,CRS,CDPE,GRI,SRES, Brea,CA (Preferred Home Brokers) over 4 years ago
Users of the Internet have learned to expect instant gratification.  Visitors to real estate web sites are no different, if you haven't responded to their request within an hour or so, you can pretty be much assured that they have clicked on the next link in their Google search and have contacted another agent by now.  It's not too difficult to have your website text message your phone so you can contact the client immediately. 
Posted by Mark Doran (Keller Williams Realty-Boca Market Center) over 4 years ago
If a company doesn't call me back when they want my business and are in the selling mode - I assume their customer service after I buy (IF I buy) will be even worse.
Posted by Sharon Simms St Pete FL - CRS CIPS CLHMS RSPS (ALVA International, Inc.) over 4 years ago
Maggie, Great points. I agree and always respond on the go with text messaging and many other "toys". It's important that you get back as fast as possible. Thanks for reinforcing this point. 
Posted by Robert and Lisa Hammerstein, Realtors® Coldwell Banker, Pascack Valley Area (Bergen County New Jersey Homes For Sale 201-218-6802) over 4 years ago
Respond or you lose a client the same rule applies wherever you are.
Posted by Graham Holmes - Yucaipa Hemet REO Homes (Reviron Realty - RDCPro e-Pro Bank Owned Specialists) over 4 years ago
There is no excuse for it taking so long for someone to get back to you. All the best for the new year.
Posted by Benjamin Realty LLC over 4 years ago
I agree with the others that internet leads are expecting "instant" gratification and need to be contacted immediately.  A couple of hours may be too long.
Posted by Carolyn Gjerde-Tu - Davis Ca Real Estate (Lyon Real Estate) over 4 years ago

Wishing You HAPPY HOLIDAYS and Best Wishes for A GREAT YEAR 2008.

Tommy   New York Certified Home Inspector Long Island NY Nassau/Suffolk/Queens Home Inspections
Posted by "Tommy" Decebal Adamescu Long Island NY Certified MASTER Home Inspector (HomeSpector Inc. 516-851-5833) over 4 years ago
I couldn't agree more.  Over the past few months, my website leads have been coming in so quickly, I don't have time to call them all back within 3 or 4 hours.  It is a good problem to have, but at the same time I don't want to ruin my reputation that I've taken years to build.
Posted by KERRY LUCASSE - Your Intown Atlanta Real Estate Consultant (Nest Atlanta Real Estate Group - Ian Marshall Realty) about 4 years ago

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