Two days ago I attended my broker's "Panel of Experts Forum." Our 4 top-producing agents generously gave us 2 hours of their time so we could benefit from their advice. I was struck by the differences in their approach:
- One agent has an elaborate computer system set up which helps him with his cold calling. He uses 4 computers which dial the numbers for him, display the data (small but important detail when you're calling an average of 40 folks an hour) and do everything except get him coffee. Cold Calling is his thing.
- Another agent stated that 90% of his business is generated from referrals. He concentrates only on his past clients. His past client database is 247 names, and growing, and he sends out mailings twice a month to make sure he "stays in their face." He never calls a FSBO or an Expired. Referrals are his thing.
- The third speaker was the only woman (this alone inspired me to do more) and dubs herself the "Mail Out Queen." She mails out thousands of postcards (some warm but mostly cold market) each month. She has other marketing methods but predominantly direct mailings are her thing.
- The last speaker was the newest to real estate. He's been licensed 2.5 years and has had his success working with Buyers. The few listings he's had have been helpful in obtaining even more buyers. He claims he's never lost a single call to one of his listings. If he didn't sell them that house, he sold them another. I'm not that successful in my conversion rate, but I can keep trying. This man is not afraid to go the extra mile for his clients, literally! A Tampa builder granted him an award for most homes sold and we're in Miami, 4 plus hours away! Bending over backwards for his client has been his thing. He admits to aiming to keep things closer to home this year.
It was great to see that all success is not cut out of the same cloth. We don't have to feel bad when one person states that they'd never try our approach as theirs works better. What works great for some may turn out dismally for another. Finding your niche and doing it well is key.
With that said however, I have to comment on their similarities:
- Systems. Have your systems in place. Success needs to be duplicatable.
- Dedication. Just because we can goof off whenever we want doesn't mean we should. It reminds me of something I heard in one of my first real estate seminars, "The best thing in real estate is not having somebody telling you what to do. The worst thing in real estate is not having somebody telling you what to do." Have a schedule and stick with it.
- Education and designations. Keep learning. Even beyond the minimum required CE hours. Earn your designations. Not only do they teach you a lot, they help you network with agents nationwide. Can you say referral fee boys and girls?
- Organization. Stay organized. We all know it's crucial. Some are great at this. Others not. Definitely worth bringing it up to snuff if you fall into the latter category.
- Technical knowledge. Not talking IT here. Just technical real estate knowledge. Know what you are doing and know it well. During our Q&A time I was struck by how many agents in the room did not know that an unlicensed assistant can not show property here in Florida. It is against the law. Hel-Oh! Some agents argued this point and our broker had to step in. hmmmm, maybe that 63 hour prelicensing course needs to be extended?
- Passion. Love what you are doing. It makes a difference. It shows to all and makes your days worth looking forward to.
- Prioritize. Remember the wife and kids? (feel free to fill in your own significant others here) They're the reason you're doing this. Make sure you leave work behind regulary and spend time with them and your own alone time doing things you love. Someone who is burnt out is of no use to anyone.
- Last but certainly not least. Honesty. The only way to do things. Who wants something coming back to bite them in the butt anyway?
I try to attend classes and forums such as this one at least twice a month. It's always a reality check for me. Staying in touch with other agents and walking away with even just one new thing to try is something I look forward to. Active Rain makes that goal even easier now!
Maggie Dokic, SFR is a licensed real estate broker in the state of Florida selling residential real estate in Miami, Palmetto Bay, Pinecrest, Coral Gables, Gables by the Sea, High Pines, the Redland and other select areas of SW Miami-Dade County.
Maggie has earned her SFR certification to be able to better serve the needs of her customers in today's non-traditional real estate market. SFR is a Short Sale, Foreclosure Resource Specialist. Designees have been trained to understand the highly specialized options available to Sellers facing short sales & foreclosures and Buyers looking to buy them.
For more information on our local real estate market, or to see or sell a home in Miami, Palmetto Bay, Pinecrest, Coral Gables or the Redland, visit my Miami Real Estate blog or contact me at Maggie (at) TheBlogThatAteMiami (dot) com.
The opinions expressed herein, are those of the author, and not necessarily of Keller Williams Realty.
None of this information is to be deemed legal or financial advice. Please contact your attorney or accountant for same.


Driving around the area you quickly notice what makes it special. The huge open spaces, acres and acres of nurseries, the regal palm trees surrounding us. The tropical foliage is breathtaking. Bougainvilleas in bloom are a sight to behold! The orchids are gorgeous and there's butterfly and koi farms. It's not uncommon to see folks riding their horse instead of taking the car to the local store. There's so much that makes this place special that I hope you'll return to learn more about it.
The home has volume ceilings adding to it's spacious feel. At 2,818 SF and with its open floor plan, it is spacious enough for a large family. It does have a split bedroom plan so if you're looking to add a home office, the 4th bedroom would do that quite nicely.
Right outside the kitchen windows is the screened outdoor room with wetbar and custom cabinets. Entertaining in this home is a breeze and a pleasure. Everything lends itself perfectly for warm gatherings of family and friends.